Kick-off conversations, test ideas, or surface questions!

General

Loïc Houssier (VP Eng @ Superhuman) joined us on the podcast and shared some super practical ways to drive velocity, shift engineering culture, and build cultivate “product taste” in your engineering org—especially in today’s AI-shaped landscape. You can listen to the full conversation 

Here are a few takeaways that stood out 👇

🧩 1. Domain focused orgs can unlock velocity

 rather than rotating projects. It reduces decision friction and builds long-term clarity.

 with ownership, not just temporary squads.

Calling engineers “Product Engineers” changed how teams saw their role—from coders to co-owners of user experience.

→ Words matter. Your labels can reinforce or reshape behavior.

⚖️ 3. Culture Change = Discomfort… Set Expectations & Normalize

If there’s no pushback, you’re not changing enough. Real transformation comes with tension—but it’s a sign you’re doing the hard work.

→ Prepare teams with clear messaging: “It may get worse before it gets better.”

Taste isn’t magic—it’s practice. Loïc trains teams by exposing them to high-quality experiences, giving feedback, and modeling great interactions from strong design & product leaders.

→ Share examples of great UX, encourage feedback rituals, and help engineers build taste through repetition and reflection.

Velocity isn’t just fast shipping—it’s 

. Loïc empowers teams to experiment with tools and workflows, then collects patterns that scale.

➡️ Action: Allow bottom-up tool exploration. Later, consolidate what works into reusable patterns, documunted best practices, and playbooks.

 most effective strategies for driving engineering velocity or cultivating product thinking in your team?

Q: Have you tried restructuring around domains? Changing job titles?

Curious to hear what others have learned (or are still wrestling with)!


Velocity, Product Taste & Exceptional Product Experiences in the AI era

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