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Making Better Decisions with Data

Posted Apr 22
# Spring Summit - 2022
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SPEAKERS
Phil Braden
Phil Braden
Phil Braden
Co-Founder @ Jellyfish

Phil Braden is a Co-Founder at Jellyfish. Phil was a founding team member and first product manager at Endeca, eventually sold for $1.1B to Oracle. Phil has been fortunate enough to be part of five other software companies that went on to successful acquisitions of varying size.

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Phil Braden is a Co-Founder at Jellyfish. Phil was a founding team member and first product manager at Endeca, eventually sold for $1.1B to Oracle. Phil has been fortunate enough to be part of five other software companies that went on to successful acquisitions of varying size.

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Sam Benediktson
Sam Benediktson
Sam Benediktson
Senior Director of Data and Analytics @ Vibes

Sam Benediktson is the Senior Director of Data and Analytics at Vibes. He leads a team of Engineers, Analysts and Data Scientists to grow the data offerings that power the Vibes Mobile Engagement Platform. Before leading the data team, he had roles in engineering, operations and leading product management at Vibes.

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Sam Benediktson is the Senior Director of Data and Analytics at Vibes. He leads a team of Engineers, Analysts and Data Scientists to grow the data offerings that power the Vibes Mobile Engagement Platform. Before leading the data team, he had roles in engineering, operations and leading product management at Vibes.

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SUMMARY

Join this session to hear Phil Braden, Co-Founder at Jellyfish, and Sam Benediktson, Senior Director of Data and Analytics at Vibes, discuss when to invest in data to power better decision-making. This session will share how Vibes uses a framework to calculate the value of data for decision-making and decrease the cost of getting that data to drive initiatives more effectively.

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