40% Faster, 100% Different: The Cultural Transformation Behind Amplitude's AI Week

Slide deck available here: https://docs.google.com/presentation/d/15wnbqjHluu3JoecD3OCqwEu3rCwXI8BC8XPaAgVrLBE/preview?slide=id.p1

Most companies approach AI adoption backwards — adding features first, culture second. At Amplitude, we flipped the script. In just five days, we transformed 200+ product builders from AI skeptics to AI-native practitioners, achieving 40% productivity gains and cutting months-long projects to weeks. This isn't another hackathon story—it's a blueprint for how leaders can create the space, pressure, and vulnerability needed to shift entire organizations from watching AI happen to making it happen. Learn the specific tactics that worked, what surprised us most, and why the real transformation started after the week ended.