When building digital products and enhancing user experiences through AI, gathering user feedback is crucial. However, traditional methods such as surveys often aren’t enough to generate explicit feedback. In this session, Amplitude's Shadi Rostami and Dusty Pierce will explore the important role that user behavior tools play in effectively capturing user feedback and improving AI models. The audience will walk away with an understanding of the challenges associated with gathering user feedback, how user behavior data can better inform our AI models, and how organizational shifts can also be an effective tool in orienting a company around CX. In this fireside conversation, Shadi and Dusty can also share practical insights and strategies for integrating user behavior tools into the development process.