Are you delighted or frustrated about your and your team’s relationship with Product Management? Do you get the customer perspective and guidance you need to innovate and develop compelling solutions for your business? If you’ve ever dwelt on these questions, this session is for you.
Come hear from two seasoned tech industry leaders, Barbara Nelson and Laura Fay, representing Engineering and Product Management respectively, discuss the ideal partnership between a Product Manager and their Engineering counterpart. Based on their decades of experience and industry research, Barbara and Laura will discuss the impact of an excellent PM/EM relationship on the overall product development process, and conversely, the broad impact that a poor PM/EM relationship can have. They will discuss how to ensure that your PM/EM will be most effective, pitfalls to avoid, and some of the best practices that they have put in place to achieve this.