Connecting Organizational Strategy to Software Team Execution

Jim is an executive engineering and product leader with over 25yrs of executive leadership experience in both start-ups and large enterprises. He is driven by the desire to understand engineering effectiveness through qualitative and quantitative metrics. His mantra is to be measurably better by at least 1% every day and the root belief - if you can't measure it, you can't manage it!

Marc Fernandez is the Head of Engineering at Sendoso, the leading Sending Platform that empowers companies to stand out with innovative customer engagement throughout the buyer’s journey. With a robust technical background and a passion for delivering high-impact, high-quality solutions, Marc has been pivotal in driving product innovation and shaping the technical vision at Sendoso. He brings a wealth of experience from both startups, such as his tenure as an Engineering Leader at Thanx, and Fortune 100 companies, where he honed his ability to support engineering teams and implement cutting-edge technologies.